Medical Congress

The Brief: The London based Medical Secretariat hosts a World Congress around the world each year. The event provides attendees with the opportunity to learn, review and update clinical and technical knowledge, as well as compare and relate information and skills with peers and industry experts.

The Secretariat’s world-wide membership includes over 3,200 specialists from over 96 different countries who travel all over the world to attend the event. A series of meetings take place over a five-day period, alongside a main congress and mid week gala dinner.

Challenges: To plan, staff and organise the International Congress in conjunction with the societies’ various committees, whose members are located all around the world. Combining technical scientific programmes with online abstract submissions and the management and execution of electronic poster sessions, as well as planning all sponsorship and exhibition packages.

Our Solution: Our Event Manager relishes the task and says "The logistics, at first glance, looked very confusing because of the various meeting requirements and the electronic poster sessions requirements, but as with all good event planning it starts to make sense if each area is broken down into manageable stages. It is important to make sure the individual pieces fit overall to bring the event together and indeed many overlap one another, but by looking at each task on its own the complexities are easier to deal with”.

The event took place in Florence, Italy and Claire goes on to say, “Certain destinations are more popular than others. Historically, around 75% of delegates attending are from North America and of the remaining 25%, approximately one third are from Europe and two thirds are from South America and the Asia Pacific region. The Congress is open to members and non members alike and is currently attracting close to 3000 delegates and is still growing.”

Direct mail, advertising and internet-based promotions were carried out to ensure that a large audience of key purchasers and decision makers attended  the Congress.

Back to Case Studies

B L U E    V I S I O N    E V E N T S

Stable House, Park Hall Farm
Heathencote NN12 7LD, UK

Tel: +44 (0)1327 352201
Fax: +44 (0)1327 552201
Mob: +44 (0)7717 337268

events@bluevisionevents.com

Blue Vision Events Ltd
Registered Office: Stable House, Park Hall Farm, Heathencote NN12 7LD, UK
Registered in England and Wales No: 6813090
VAT Registration Number: 977 0293 87